Growing your real estate business can seem like a daunting task. But with the right strategies in place, it doesn’t have to be. Here are 7 ways to grow your real estate business.
Focus on your local SEO
If you’re a real estate agent, you are a small local business and, as such, you need to make sure your local SEO is on point.
That means claiming and optimizing your Google My Business listing, as well as other local directory listings. If you are selling condos in Biscayne Beach or single-family homes in Amarillo, Texas, you need to make sure your local SEO is on point.
This also means creating content that is relevant to prospects in your area. blog about local market trends, share news about recent home sales and write about what makes your city or town a great place to live. All of this will help you rank higher in local search results, making it more likely that prospects in your area will find and click through to your website.
Get active on social media
Social media is a great way to connect with potential homebuyers and sellers, as well as other real estate professionals. Share your blog posts, market updates, and new listings on social media, and be sure to use relevant hashtags so that your content gets found by people searching for topics that are of interest to them.
Stay top of mind with past clients
It costs far less to keep a current client than it does to acquire a new one, so make sure you stay top of mind with your past clients. Send them monthly or quarterly market updates, invite them to open houses and events, and stay in touch even if they’re not looking to buy or sell anytime soon. If you stay top of mind, they’ll think of you first when they are ready to make a move.
A good way to stay in contact with people is via an email list. You need to make sure you’re getting permission from people to email them, and then send them timely information that they will find relevant. You can use a tool like Mailchimp to easily manage your email list and create beautiful email newsletters.
Make the most of your website
Your website should be more than just an online business card – it should be a powerful marketing tool that helps you generate leads and grow your business. Make sure your website is mobile-friendly and easy to navigate, and that it includes clear calls to action, contact information, and lead capture forms. Add fresh content regularly, and make sure your site is optimized for search engines so that prospects can easily find you when they’re doing online research.
Get involved in your community
One of the best ways to grow your business is to get involved in your community. Volunteer for local charities and non-profits, sponsor community events, and get to know the people who live and work in your area. When people see you as a valuable member of the community, they’ll be more likely to trust you with their real estate needs.
Get involved in your local Chamber of Commerce
The Chamber of Commerce is a great way to network with other local businesses and get your name out there. Attend events, join committees, and get involved in the Chamber’s initiatives and activities. And don’t forget to list your business on the Chamber’s website – many people turn to their local Chamber when they’re looking for products and services in their area.
Online advertising is a great way to reach potential homebuyers and sellers who are already interested in what you have to offer. Google AdWords allows you to place ads on Google.com and millions of other websites across the web, and you only pay when someone clicks on your ad. Facebook Ads are another effective way to reach people on the world’s largest social network, and LinkedIn Ads are a good option for reaching professionals in your industry.
There are many ways to grow your real estate business – it just takes a little creativity and effort. By implementing some or all of the strategies above, you can reach more prospects, generate more leads, and close more sales. And remember, the key to success is consistent action – so don’t give up if you don’t see results immediately. The more you do, the more success you’ll see.